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Colgate Wins Lawsuit Against Procter & Gamble

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By: TOM BRANNA

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CHINA: A Shanghai court ordered P&G China (Procter & Gamble) Co. Ltd. and its local distributor, Guangzhou Haolin Trading Co. Ltd., to apologize publicly in newspapers and pay almost $50,000 in compensation to Colgate-Palmolive for disparaging the company’s tooth whitening strips. For more than a year, flyers for P&G’s Crest White Strips have been distributed in supermarkets throughout Shanghai, Beijing and Guangzhou comparing the Crest strips with Colgate’s tooth whitening liqu...

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